Media Analysis and Adaptation

We will help you find the audience(s) you need to focus on. Then help you be consistent with your message to them. And then develop the logos, naming, graphics, and storylines that make you you. 

Graphic design, the logo, the look that surrounds the brand are important elements, butdo not create the brand. They support it and can help accelerate recognition, speeding up the branding process. 

The “look” is a necessary element in a consistent communications strategy, but it’s just an element. Yet, if it has no clear audience focus, no value focus, and no tone-of-voice focus with which to deliver its well-honed message, your brand won’t succeed. However, by following the guidelines established by these three phases, your brand will have a compelling message to tell that is supported by its logo and graphics. A strong brand message will even improve the performance of digital campaigns, web traffic, and analyst response.

In short, it’s the story. Test it, constantly, to make sure it’s right and adapting.